Tag: marketing

Katherine Power and Cameron Diaz

‘Clean Wine’ is a Commercial Scam

Much ado is being made of the latest entry in a long line of celebrity wine brands. Actor Cameron Diaz

cans of white claw

The Improbable Link Between Hard Seltzer and Wine

Imagine a story that goes something like this: a young man begins his career and struggles to make it as

How Many Wine Regions are Too Many?

Can wine grapes be made to grow where you live? For a lot of the world, the answer is yes.

How to Send Wine Samples to a Blogger

OK, all you marketing and PR folks, listen up. This article is for you. Specifically for those of you that

How to Market a Wine Region Properly

I spend most of my day helping companies do a better job connecting with their customers. It would be really

Marketing and Branding Do Not a Winery Make

For anyone who hasn’t been paying much attention or who doesn’t really care, the wine industry going through a rough

What’s Next? Wine Labels in Jive?

I haven’t stopped chuckling this evening since I read a post on Spittoon.Biz, a long running wine blog run by

American and Italian Wine: Movin’ on Up!

I’m a proud papa, though I don’t think myself at all unique in my position. When my little daughter figured

Wine That Answers the Question: What is This Shit?

Amidst the tumbling financial markets, rapacious campaigning, and international crises of one form or another, we all need to slow