Amidst the tumbling financial markets, rapacious campaigning, and international crises of one form or another, we all need to slow down and have a glass of wine. Moreover, we all need to stop taking life quite so seriously.
I normally don’t look to French winegrowers for a source of amusement — they are a famously unfunny lot — but apparently desperate times have brought out some humor in some wine producers in the Languedoc.
Faced with low demand for their cooperative produced wines in the face of their region’s reputation for producing plonk, a group of winemakers have decided that they might as well meet the consumer’s expectation.
So they’ve produced a wine labeled “Vin de Merde.” And for anyone who didn’t learn any French swear words when they got the chance in Fifth Grade, that means “Shit Wine.” Or as the ever so proper BBC commentator puts it: “Crap wine.” The rest of the text on the label says: “The worst signifies the best.”
Here’s a little piece from the BBC on the brilliant new label, which just happens to be selling faster than they can get it into shops.