Episode 311 of I’ll Drink to That! has been released and it features Suzanne Mustacich, author of Thirsty Dragon: China’s Lust for Bordeaux and the Threat to the World’s Best Wines.
China Bordeaux Boom, China Bordeaux Bubble, China Bordeaux Bust. That has been the story we have been told about the last few years, as Chinese consumers bought high end Bordeaux at a frenzied pace, and then just as suddenly walked away from it. Suzanne Mustacich, whose recently published book Thirsty Dragon brought her into close contact with decision makers in both Bordeaux and China, examines if what we think about the Chinese wine market is really what we know, or if assumptions have gotten the better of us. This is a well-researched, up-to-the-current-moment examination of the Chinese buying activity in recent times, and what Suzanne has found might well surprise you. From how long the buildup of a wine market has been going within China, to the role of the government in spurring consumer change, to the importance of alcohol in business transactions, this interview assesses the nature of the Chinese interest in wine. And Suzanne addresses both the reasons for the quick decline of the luxury Bordeaux market within China and the current state of affairs for wine within that country. If you have ever wondered about what the entry of Chinese consumers would mean for the global wine market, this episode has you covered.
Listen to the stream above, or check it out in iTunes.
I’ll Drink to That is the world’s most listened-to wine podcast, hosted by Levi Dalton. Levi has had a long career working as a sommelier in some of the most distinguished and acclaimed dining rooms in America. He has served wine to guests of Restaurant Daniel, Masa, and Alto, all in Manhattan. Levi has also contributed articles on wine themes to publications such as The Art of Eating, Wine & Spirits magazine, Bon Appetit online, and Eater NY. Check out his pictures on Instagram and follow him on Twitter: @levi_opens_wine